Many of 2017’s worst reviews couldn’t prevent “Bright” from becoming one of Netflix’s biggest original properties to date.
When David Ayer and Will Smith’s Netflix tentpole “Bright” became available to stream on December 22, it was met with some of the most hostile reviews of 2017. IndieWire’s David Ehrlich gave the film an F rating. , calling the fantasy realism film “miserable” and “the worst film of the year”, and the film currently has 26% on rotten tomatoes. But the dire reviews couldn’t stop “Bright” from becoming a huge hit on Netflix and earning a sequel.
Late last year, a Nielsen Ratings report revealed that 11 million Netflix users streamed “Bright” in its first three days of release, putting it just under “Stranger” territory. Things”. While Netflix execs Ted Sarandos and Reed Hastings didn’t reveal specific “Bright” viewership numbers during an investor conference call this week, they did confirm that “Bright” is one of biggest original offerings they’ve ever produced, including movies and TV series.
According to the two Netlfix bosses, the success of “Bright” is proof that movie critics don’t matter so much when trying to reach global audiences.
“Critics are an important part of the artistic process, but [they are] quite disconnected from the commercial prospects of a film,” said Sarandos, chief content officer. “[Film critics] speak to specific audiences who care about quality, or the objective quality of a movie, not the masses who are critical in determining whether a movie makes money.
“Critics are pretty disconnected from mass appeal,” CEO Hastings added.
Sarandos and Hastings’ opinions are certainly debatable, especially since poor reviews have translated into poor box offices for many tentpoles this summer, but movies like “Blade Runner 2049” could also be cited for prove their point. If reviews equaled box office profitability, then the famous “2049” would have been a much bigger hit.
Netflix isn’t letting critics dictate their future either, as the streaming giant already has Ayer, Smith and Joel Edgerton set to return for a “Bright” sequel.