Ranbir Kapoor’s first film in four years, big-budget masala artist Shamshera, is underperforming at the box office. The film opened at around Rs 10 crore on its first day of release, which is not a good figure for something mounted on a reported budget of Rs 150 crore. In fact, Shamshera might actually open at a lower number than YRF’s other notorious box office bomb of 2022, Samrat Prithviraj, which grossed Rs 10.7 crore on its opening day.
According to Box Office India, the film notably underperformed in Mumbai, and mass markets did not fare any better either. Shamshera is the second-biggest release of the post-pandemic era and plays in over 4,000 theaters, which means first-day occupancy has been very low. The film has a difficult road to travel, which, combined with the less than positive reviews should make it harder for him to finish with a healthy total.
Film trade analyst Komal Nahta tweeted that some shows of the film had to be canceled due to low attendance. “The opening of Dull Shamshera throws the already nervous Hindi film trade into further panic! Unfortunately, the big movie collections are small! he wrote. He added: “Another big movie… but the same story continues! Morning and noon/afternoon Shamshera shows in some theaters canceled due to no audience.
This looks like YRF’s third flop of the year, after Samrat Prithviraj and Jayeshbhai Jordaar. The studio’s last hit was 2019’s War, and it hopes to return to that form with January 2023’s highly anticipated Pathaan.
Shamshera’s potential box office disappointment would also be an ominous sign for Ranbir’s second film of the year, the even greater Brahmastra. In the works for nearly a decade, the film marks his first on-screen partnership with his wife Alia Bhatt. Directed by Ayan Mukerji and co-produced by Karan Johar, the fantasy epic was produced on a reported budget of Rs 300 crore.