Nadeem Mandviwalla, the soul of Mandviwalla Entertainment, has said that “The Legend of Maula Jatt” is the greatest and most perfect movie in the history of Pakistan.
“I’ve been waiting for a movie like this for 44 years and it’s going to do a huge business. Everyone is surprised to see this movie [as it] can break down all barriers,” he said during a press conference on the film which is presented by Geo films, Encyclomedia and Lashari Films.
He said the film was very well received in Pakistan and around the world. Some theater owners were uncooperative regarding the film, he noted, asking them not to affect their business by screening such a big movie for just a few days.
Mandviwalla said these cinema owners would realize what a great movie they had been ignoring. He said some theater owners who had reservations about showing the film were being contacted so that they could be persuaded to screen the film, which would also boost their business.
The film was making history, Mandviwalla said, adding that it was the only Pakistani film that made such a big deal in the world. He said that in other countries, all the cinemas support their films, lamenting that the number of cinemas in our country is already less and that it is not a good thing that these cinemas ignore such a film.
He explained that according to a strategy he had devised, the film should have earned a good amount in 11 days, and for this reason, they convinced some theater owners to screen it. Adnan, the film’s producer, was also present at the press conference.
Mandviwalla said that as a film distributor he went to all the cinema owners and talked about the exposure of the film. He lamented that across 144 cinema screens nationwide, the mega-budget film has only been screened in 60 theaters so far.
He explained that he had asked the theater owners to accept one of their two demands for 11 days and negotiations were still ongoing. He said the movie’s ticket prices went up because their goal was to make the movie a 100 crore box office.
He said the movie was supposed to earn 120 crore in eleven days but failed to screen in 50% of theaters so far. He added that the film’s release date was chosen to ensure that cinemas would have no load during that week.