2022 Brand Film Awards shortlist revealed

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Now in its seventh year, the Brand Film Awards US recognizes the best stories from a range of industries and fields. Please join us for this year’s show on May 25 to see which of the following films will take home an elusive trophy. Register for the virtual event here.

Craft

Animation

A future begins
Chipotle Mexican Grill and Observatory

Epclusa CURE
Epclusa and FCB Health New York

Frying strength
Taco Bell and Deutsch LA

The park bench
Aflac and Passion Point Collective with Allison+Partners, Lion Forge Animation, The XP Agency

Artistic direction

The winner of this category will be announced during the live virtual awards ceremony on May 25, 2022.

Cinematography

A thousand castings
YETI

Rhythm forward
Google and Google BrandStudio

vacation tour
General Motors/Chevrolet and Commonwealth Detroit/McCann

out of the smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media

warn the world – The Corvette Z06
Chevrolet and Weber Shandwick

Direction

A thousand castings
Yeti

Year in Research 2021
Google and Google BrandStudio

vacation tour
General Motors/Chevrolet and Commonwealth Detroit/McCann

iPhone 13 Pro – Hollywood in your pocket
Apple and TBWAMedia Arts Lab

The show
Pepsi Beverages North America and PepsiCo with The Content Studio at PepsiCo Beverages North America

Music and audio

A future begins
Chipotle Mexican Grill and Observatory

A history of CODA
Google and Google BrandStudio

Year in Research 2021
Google and Google BrandStudio

Start Up — 45 years of Apple sounds
Apple and TBWAMedia Arts Lab

Three flavors, one mix
M&M’s Mix – Mars Wrigley and Weber Shandwick, Chicago

Visual effects

The winner of this category will be announced during the live virtual awards ceremony on May 25, 2022.

Execution

Best Film with a Budget (Under $250,000)

Cast Levi LaVallee
B&W trailer hitches and scenic drive

out of the smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media

Heart of the farm: land and heritage
Corteva Agriscience and Ogilvy

The race to catch lung cancer
Intuitive and free-thinking

Three flavors, one mix
M&M’s Mix – Mars Wrigley and Weber Shandwick, Chicago

Influencer

Apple TV+ Everyone but Jon Hamm
Apple and TBWAMedia Arts Lab

Calquence x TheOncDoc Video Series
Calquence and AstraZeneca with Imre

It’s more than a jacket
The North Face and the UEG

The 5G network is everywhere
T-Mobile Studios

Discover TNBC: Stories of Resilience
Merck Oncology and Real Chemistry

Partnerships and integration

A cheerful and bright makeover
Lifetime + Olay and A+E Networks with The Content Collective @ Hearts & Science

Change the world with Crayola
Native Shoes X Crayola and Manifest

The house rediscovered
Century 21 Real Estate and National Geographic CreativeWork with Martin Agency

Ikea and Buzzfeed Present: The Bizarre Case of Ivy Kay
Ikea and Wavemaker with Wavemaker US

Viral

A history of CODA
Google and Google BrandStudio

Year in Research 2021
Google and Google BrandStudio

Content area

Business

Nice cafe
Upwork and Upwork-in-House

Build trust
Allergan Aesthetics and ShutterStock Studios

Not the scientific type
3M with Ketchum, Generous Films and Passion Point Collective

Presentation of 61 Rivington — The Library
Serant. and Public Relations Agean

Diversity, Equity and Inclusion

Rhythm forward
Google and Google BrandStudio

A history of CODA
Google and Google BrandStudio

The beauty of darkness
Sephora and Vox Media with Vox Creative + Digitas

At the heart of the farm: Growing with pride
Corteva Agriscience and Ogilvy

The tacit program
The Boris Lawrence Henson and Edelman Foundation

Problems and crisis

Hurricane Ida Communication
T-Mobile Studios

The story of Messiana
World Vision

Goal

Rhythm forward
Google and Google BrandStudio

A future begins
Chipotle Mexican Grill and Observatory

A history of CODA
Google and Google BrandStudio

out of the smoke
Spam Brand + Hormel Foods and Attention Span with Attention Span Media

crafting quest
The Balvenie Single Malt Scotch Whiskey and William Grant & Sons with Quaker City Mercantile

Industrial sectors

Automotive/transportation

Everything you need to know: Overlanding
History + Land Rover and A+E Networks with Dentsu

vacation tour
General Motors/Chevrolet and Commonwealth Detroit/McCann

Cast Levi LaVallee
B&W trailer hitches and scenic drive

warn the world – The Corvette Z06
Chevrolet and Weber Shandwick

It’s the BNSF
BNSF Railroad and CM Productions

B2B

At the point of possibility
Intuitive and Friday Movies

Take care of business
T-Mobile Studios

Heart of the Farm: Life of Service
Corteva Agriscience and Ogilvy

The wolf
HP and anonymous content with The Lab

Touring Serant. New York House | Office visit 2021
Serant. and Public Relations Agean

Consumer goods

Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

crafting quest
The Balvenie Single Malt Scotch Whiskey and William Grant & Son’s with Quaker City Mercantile

Get the best out of themselves
GoGo Squeez and 305 worldwide

Healthcare: Branded

Epclusa CURE
Epclusa and FCB Health New York

Mary Kate’s Story
Xcopri, CDMP and Fleishman Hillard

Meet the monarch
SimplePractical

Profile of a MyPsoriasisTeam member: Meet Katya
MyHealthTeam

Healthcare: unbranded

A life worth living
Sermo and Digital Health Networks

In the sun: this film could save your life
Collective Neutrogena and Passion Point with FleishmanHillard, Florence, J3

More than a loss of memory
Nuplazid, Acadia Pharmaceuticals and Heartbeat

More Than We See: A Journey to Obesity
Novo Nordisk and Mediflix

The park bench
Aflac and Passion Point Collective with Allison+Partners, Lion Forge Animation and The XP Agency

Music/entertainment

Apple TV+ Everyone except Jon Hamm
Apple and TBWAMedia Arts Lab

crafting quest
The Balvenie Single Malt Scotch Whiskey and William Grant & Sons with Quaker City Mercantile

The show
Pepsi Beverages North America and PepsiCo with The Content Studio at PepsiCo Beverages North America

Nonprofit/Government

Do it for meCOVID-19 Vaccine Education Initiative
Ad Council and Deutsch LA

No Kid Hungry: Rebuild
No Kid Hungry and Bindery

The tacit program
The Boris Lawrence Henson and Edelman Foundation

Unwanted subscribers
Canadian Center for Child Protection and no fixed address

Uplifting flint through art
Flint Public Art Project and Team Lewis Foundation

Sports

An obsession with color
Catch Co.

Cast Levi LaVallee
B&W trailer hitches and scenic drive

Learn to drown
The North Face and Felt Soul Media

Technology

Rhythm forward
Google and Google BrandStudio

Generational impact: the inventor
HP and Redglass pictures

A history of CODA
Google and Google BrandStudio

Vacation — Saving Simon
Apple and TBWAMedia Arts Lab

The wolf
HP and anonymous content with The Lab

travel/leisure

Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp
Jack Daniel’s Tennessee Fire and IW Group

Making VelociCoaster
Universal Orlando Resort and Popcorn Creative Group at Universal Orlando Resort

“Trapped” Halloween Horror Nights
Universal Orlando Resort and Popcorn Creative Group at Universal Orlando Resort

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