BBH launches “Differently Does It” short film competition


BBH celebrates its 40th anniversary with the launch of a global short film competition. Four teams of filmmakers from four countries will be commissioned, with the aim of finding more diverse voices in cinema and supporting the next generation of creative talent from around the world.

“Differently Does It” will launch in the UK, US, Shanghai, Singapore and Mumbai, with a brief theme around “Difference”. Applications will open via a dedicated portal on May 4 and will remain open for four weeks. The four winners will be selected in July, with each receiving a budget of £20,000 (approximately $25,000) to create four short films. Plus, they’ll receive a masterclass from a renowned director and creative guidance from BBH’s creative leaders to support the execution of their vision.

The films will premiere in a showcase in London in December 2022 and launch on the international film circuit at the end of the year. The four winning teams will be selected from all BBH locations, with one winner from the UK, one from the US and two from Asia.

“We are incredibly excited to launch this global film competition to celebrate difference and support diversity in the industry, opening doors for new talent to get a big break,” said Amani Duncan, CEO of BBH USA. “What a wonderful way to honor BBH’s 40 years of global creative leadership. We look forward to seeing films created by talented filmmakers from around the world.

Rafael Rizuto, Creative Director at BBH USA, said, “As a creative who has worked all over the world, from Brazil to Dubai to San Francisco to New York, I feel personally connected to this global creative competition.

Winners will be selected with an emphasis on supporting talent from underrepresented backgrounds. Their ideas will be judged by a panel of film and creative experts, including playwright and screenwriter Rita KalneJais, alongside a diverse panel of creative leaders from the BBH Global network.

“We wanted to pay it forward and invest in the creative visionaries of this next generation,” said Stephen Ledger-Lomas, Production Manager, BBH. “’Differently Does It’ is an idea that grew out of BBH’s legacy of engaging with and nurturing emerging talent and placing our belief in raw talent rather than status; investing primarily in the power of difference.

BBH’s creative work has been recognized with more than 45 trophies in 2021, including honors at Cannes Lions, The One Show, D&AD, ANDY’s, Clios and Webbys.


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