Star icon Allu ArjunPushpa: The Rise’s first pan-Indian film hits silver screens on December 17th.
Pushpa is by far the most expensive project in Allu Arjun’s career. Mythri Movie Makers devotes a huge budget to the Pushpa duology.
Now the film has reportedly grossed Rs 250 crore through film and non-film rights.
The film, satellite, digital and audio rights to Pushpa: The Rise all brought in a reported amount of Rs 250 crore.
Allu Arjun and Sukumar both emerge from industry hits – Ala Vaikunthapurramulo and Rangasthalam respectively. The fame and popularity of Allu Arjuns increased further after the success of Ala Vaikunthapurramulo.
So the stakes are high for Pushpa: The Rise, which is billed as a true action thriller.
Digital streaming rights were also sold at a nominal price. A leading OTT portal would have paid the most money for the film’s rights. Satellite rights in all languages have been added to the count.
Given the hype surrounding the project, Pushpa: The Rise could score some excellent pre-release deals.
Now, the film faces the great challenge of setting the global box office on fire as it achieves a huge release in domestic and international markets. Pushpa: The Rise is Telugu cinema’s biggest project in 2021 and it adds to the hype.
The recently released trailer for Pushpa: The Rise turned out to be very successful. With the whirlwind promotions to follow, Pushpa should get off to a good start at the box office.
