‘I’ ON CULTURE
Why do critics and audiences disagree about the quality of films? In fact, they often don’t. Most of the time, critics and audiences are, to mix up a metaphor, on the same page. Of course, each person is entitled to individual taste, and it often happens that we like films that are not highly rated because they suit our individual tastes.
But there are certain times when you look at an “aggregator” site like Rotten Tomatoes to see if critics liked a movie when a movie that ranks very well is frustrating when it turns out to be a bit of a dog. . This is partly because these sites do not rate how good is this movies are, but whether the reviewer liked it or not. A movie like lady bird got a 100% positive rating, which means all critics loved it. But what it really meant was that no one really liked him. It was well intentioned and not really boring. The black Knight earned a 94% rating and is considered by many to be one of the greatest films of all time. The difference? Some (a tiny handful) of critics did not like the film. Being pleasantly harmless raises your score; become hard and shine might not be enough.
On the other hand, comedies often don’t do well. All you need is Adam Sandler or Tyler Perry in a movie and the critics come looking for blood. On the other hand, audiences flock to their films because they are fun. Low comedies generally do poorly with critics, while “highly coloured” comedies, that is, those aimed at intellectuals, often do better. But audiences have come to appreciate the differences, and often skip films that certain critics urge them to see.
One of my favorite examples is Venom. Only 29% of critics liked the film, less than one in three gave it a favorable review. But 81% of the public liked it. And there was a very large audience for it. birdman, which won the Oscar, earned a 91% rating but did poorly at the box office despite winning. When I went to see him, I was the only person in the theater.
Forbes made a study of the star wars frankness, comparing the popularity rating of the public to that of the critics. The first trilogy (actually 4, 5 and 6 in the numbering screen) showed a fairly close correlation between the scores: a higher audience rating of about three points for the first two, but 12 points for the third (chances are those who were already real fans). But the last two films of the new trilogy were very polarizing. Critics loved it The Last Jedi but the audience really hated it; 91% of critics found it good but only 43% of audiences. Corn The Rise of Skywalker, the last of the films in the series, reversed that. Only 54% of critics liked it, but 88% of audiences liked it. One major difference: number 8 was more social justice with less about the Skywalker clan while number 9 was the opposite. Audiences were far more interested in Rey and Kylo Ren, and critics wanted Force control to spread.
Why do we have differences like that? It has a lot to do with expectations. Some filmmakers are considered a “cut above” the others, and some critics will love their work even if it’s awful. On the other hand, there are other reviewers who will say it falls short of their expectations, which could be incredibly high. Also, keep in mind that critics see many more films in a year (and in their lifetime) than the average viewer. They (and that includes me sometimes) get a little jaded. Niche movies often do well, especially horror movies. After all, all the movie has to do is be really scary. If there’s a bit of wit and charm to it, well, that drives up the review count. Of course, we also have to remember that audiences who love horror movies feel the same way, and so the numbers add up. But that’s for those specialty movies.
So what do you have to do? How do you know what’s good or bad, especially in a time when we see so many great trailers that can either tell us about a movie or trick us into showing 90 seconds that show all the highlights of a movie boring ? Now that the movies seem to be coming back, my best advice is to do what you were doing before. If the movie looks good, go see it somewhere, either on the big screen or wait a few weeks for the small screen. If he looks good, go see him right away.